Arula Boutique Brings a Shopping Experience Curated for Mid-Sized and Plus-Sized Shoppers to The Corners of Brookfield


Despite the fact that “a study published in 2016 in the International Journal of Fashion Design, Technology, and Education revealed that “the average size of an American woman is now between 16 to 18,” any woman who has tried to shop in this size range or above has likely run into more than her fair share of struggles when trying to shop at the most popular stores and even more so at trendy boutiques.

mid sized fashion arula
Photo credit: Arula

Arula Coming to The Corners of Brookfield in Spring 2022

We are so excited to her that Arula, one of the brands under the Altar’d State family, will open their first store in Wisconsin at The Corners of Brookfield in Spring 2022. Arula is a unique mid-size and plus-size fashion brand that caters to women sizes 10-24 by providing a curated shopping experience.

Arula seeks to erase industry standards and raise the bar for the mid-size and plus-size
shopping experience, offering clothing that celebrates and appreciates how the right clothing can make all of us feel beautiful! In addition, the new boutique will offer an immersive shopping experience designed to engage the shopper’s senses: what she sees, what she hears, what she smells. Arula will be located just north of Altar’d State on High Street at The Corners of Brookfield.

arula plus sized fashion
Photo credit: Arula

Arula also offers an online retail store found at


Please enter your comment!
Please enter your name here