Allure Intimate Apparel


Allure Intimate Apparel is a local, family-owned business dedicated to helping women of every shape and size, find a perfectly fitting bra at any stage in her life. In addition to everyday basic styles we carry pretty, fashion bras in a full range of sizes and also offer a beautiful selection of pajamas, robes and lingerie to 3X.

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Owner and co-founder of Milwaukee Mom, Sarah is a full-time working mom of three rough-and-tumble boys who like their jeans ripped and their hands dirty. She has lived in Wisconsin her whole life, attending UW-Madison and finally landing in the Milwaukee area in 2012. Sarah is a former English teacher and is currently enjoying a season of strong coffee and being a small business owner! She loves a good book, a flavorful craft beer and watching her Badgers and Packers get a W. Sarah is mama to three sons.